The CEO of Ashyah collection – Hassan Zaruq Ashyah is sharing her brand story with us. We hope you get inspired!
TELL US ABOUT YOUR LINE OF BUSINESS. HOW DID THE IDEA OF YOUR BUSINESS COME ABOUT?
I sell muslim wears for women, kids and men.
I sell unique collections of Dubai abaya,veils, bags and more.
There is something about already made dresses that i love which made me invest a lot in it.
Then i said to myself, why not start a business, seeing i already have passion for it.
WHY DO YOUR CUSTOMERS CHOOSE YOU OVER YOUR COMPETITORS?
I’d say my friendly nature, my goods are also unique and affordable.
HOW DID YOU FUND YOUR BUSINESS AT STARTUP?
My savings, with the help of my dear husband.
WHAT HAVE BEEN SOME OF YOUR FAILURES AND WHAT HAVE YOU LEARNT FROM THEM?
I have learnt not to compare myself with my competitors. I face my business.
WHAT SACRIFICES HAVE YOU HAD TO MAKE AS AN ENTREPRENEUR?
I once tried to open a WhatsApp group for my wholesaler gang, so as to help them too as a starters.