Today, we have the CEO of House of Bayniella – Aderonke Adebayo
Share her brand story! Keep reading! Get motivated and inspired!
TELL US ABOUT YOUR LINE OF BUSINESS. HOW DID THE IDEA OF YOUR BUSINESS COME ABOUT?
My line of business falls under artistry (fashion designing)
We make trending designs/styles, cut to fit and unleash hidden curves through pattern techniques.
I have nursed this idea even as a child. I’ve always wanted to look smart, beautiful and sparkly.
And i was always pushing the entrepreneurship life aside because i had this 9.5 state of mind. Until i realised it is time to pursue my dream.
What really motivated me was; when I was working in the financial institution, a colleague advised me to focus more on fashion because he noticed my passion for it.
WHY DO YOUR CUSTOMERS CHOOSE YOU OVER YOUR COMPETITORS?
I will say DEDICATION: I do pay attention to the slightest detail.
PROACTIVE: We are all different. Different customers with different taste of style.
My customers know when they come to me, they would get articulate result.
CUSTOMER SERVICE: I treat my customers like royals because without them I’m sure I wouldnt have had the privilege to be where I am. I always give them my best.
PREPOSSESSING RESULT: I make my customers look more attractive, fascinating, alluring, charming and winning with our grace of styles. All these make them to choose me over my competitors.
HOW DID YOU FUND YOUR BUSINESS AT STARTUP? I started with my savings and i also got financial help from a close relative. Honestly, in this business if you are determined and focused, you would surely start from what ever you have and gradually attain the height.
WHAT HAVE BEEN SOME OF YOUR FAILURES AND WHAT HAVE YOU LEARNT FROM THEM?
Having less fund slows the ability to meet up. Scarcity of fabrics, time factor etc. I learnt that “having challenges/failures is part of growth.” Failures boost inner strength and capacity of how far you can go on in what ever you do. Failure is like a favour in disguise.
I learnt how not to RELENT; to brave myself up, to be confident, to keep moving, I learnt that, i am my own limitation.
PERSISTENCE: continuous practise sprout out improvement.
‘A leader was once a follower’
INFERIORITY: I don’t envy people’s success, i rather appreciate it..
Doing this helps my instinct and lets me know there is light at the end of the tunnel.
FOCUSED: I don’t allow failures or challenges wave me like unstable water. My desire and passion keeps me going.
WHAT SACRIFICES HAVE YOU HAD TO MAKE AS AN ENTREPRENEUR?
As an entrepreneur, I sacrificed my leisure, income, sleep, friendships, family and social life.