Today, we will be celebrating Mrs Uchechi Nwagwu Ezenwwankwo – well known as Sophia the promoter. She shares with us her Entrepreneuship journey.
WHY ARE YOU IN BUSINESS?
I am in Business because I have service to render to my customers, clients and at the same time to earn a living. Nothing really compares to the feeling I get when I find out people actually enjoy the services I render. The feedback I get gives me this addicting feeling to keep it going.
HOW DID THE IDEA OF YOUR BUSINESS COME ABOUT? As an online business owner, i saw the challenges many vendors go through, especially with low visibility and poor sales on social media. Sophia The Promoter was borne to help online vendors overcome the challenges of poor visibility and drive in sales through targeted advert and engagement groups.
WHAT HAVE BEEN SOME OF YOUR FAILURES AND WHAT HAVE YOU LEARNT FROM THEM? – So far it’s been an amazing journey. I can’t call them failures but challenges and one of them is working with so many business owners and most times following rules and doing some certain things becomes an issue. But I have learnt to be more patient and compassionate with each individual to help achieve our collective goals.
HOW MANY HOURS DO YOU WORK IN A DAY?
As an online business owner there is no specific number of hours. I work daily because the work load differs but approximately I work for as long as 17hours some days.
HOW DID YOU FUND YOUR BUSINESS AT STARTUP?
starting an online business does not require an intensive capital, rather it requires dedication and consistency.
WHAT SACRIFICES HAVE YOU HAD TO MAKE AS AN ENTREPRENEUR?
The journey of entrepreneurship is a long and tough road. All the long hours and sleepless nights in the delayed gratification but on the long run, it’s been worth it.
WHAT HAS BEEN YOUR MOST SATISFYING MOMENT IN BUSINESS?
Seeing business owners achieve and surpass their targets, gives me a great feeling of satisfaction! And then getting recognized for my efforts and contributions, those moments are priceless.
WHATS YOUR DEFINITION OF SUCCESS?
Success for me, is achieving or smashing set goals.
DO YOU THINK SOCIAL MEDIA AND TECHNOLOGY WILL IMPACT THE WAY YOU DO BUSINESS IN THE NEXT 5 YEARS?
Social media has come to stay and it’s impact on the 21st century business owners cannot be over emphasized. Everything evolves around social media and any business not using this platforms positively still has a very long way to go. Social media keeps evolving through the basics and remains the same. In the next five years the impact of social media and technology on every business owner would be enormous.
WHY DO YOUR CUSTOMERS CHOOSE YOU OVER YOUR COMPETITORS?
Sophia The Promoter is a brand that is passionate about seeing every legit online business owner succeed. My customers chose me because I am committed to adding a touch of excellence and every detail matters. They see that I go an extra mile to ensure that their products/services get to a huge and wider audience.