Our G’PRENUER segment is back and today we’re celebrating the ceo of Bloombyarakulture. She shared with us her entrepreneurship journey so far And what her brand is all about. Go ahead and be inspired.

HOW DID THE IDEA OF YOUR BUSINESS COME ABOUT?

I have always been someone who love crafting even at an early age, I love
playing with colours and shapes. I started out crafting, making African inspired pieces like Ankara Jewelry, Bags and accessories and later added African inspired TShirts and Polo. We later added skirts and trousers to match.

Abimbola Enisemo – CEO BLOOMBYARAKULTURE

Also Ankara scarves and we eventually became a full blown fashion brand where we tailor different kinds of outfits for women, kids and gents (Ready to wear only for gents).

Now we run a Ready to wear brand @bloombyarakulture and occasional bespoke bridal coutures @arakulture

WHAT HAVE BEEN SOME OF YOUR FAILURES AND WHAT HAVE YOU LEARNT FROM THEM?

Getting the right artisans to work with you and we’ve been able to take in a lot of freelance and part time workers and that has helped a lot.

TELL US ABOUT YOUR BUSINESS! WHAT IS IT ALL ABOUT?

Our brand focus is all about producing affordable luxury work, casual and occasion wears. Our focus is producing contemporary and Afrocentric pieces for everyone. We are a one stop center for all kinds of outfits and essentials. We have a line that cater for strictly work wears like Tailored Shirts, Tunics and T-shirt brand @gentsandladies_ng which is the name we started out with before the birth of Arakulture.

Our main brand is Arakulture, it’s a bespoke brand which cater for bridals, kiddies couture, wedding guest. We have a Readytowear brand which is @Bloombyarakulture and a Jewelrys Page @jewelsbyarakulture.

We recently started out a production house where we produce for people starting out our Ready to wear line.

HOW DID YOU FUND YOUR BUSINESS AT STARTUP?

Funding was always a problem for most of us. I used my savings and I also had to sell some of my stuff like gold and others things I had and wasn’t using and i did a couple of graphics / Printing jobs because I have an IT background.

I started small and expanded my operation as time went on. The main thing is to have a clear vision and follow through. Also make sure you go for necessary trainings, don’t assume or get used to free trainings as it limit you. I go for trainings regularly and I am very firm about my business ethics. You have to be disciplined.