EbonyLife TV has announced that from August 1, 2018, they will be broadcasting on the StarTimes network (Satellite 191 and Digital Terrestrial 107), thereby ending its exclusive arrangement with DStv.
The CEO of EbonyLife TV: Mo-Abudu explains that The partnership with StarTimes is a bid to provide premium, homegrown content to a larger audience across Africa. And in addition to expansion of its linear television audience, EbonyLife has launched a global, digital video-on-demand (VoD) service, EbonyLife ON, that allows Nigerian subscribers, who cannot afford expensive satellite TV, to watch its high-quality content for as little as N500 per month. Viewers in the diaspora have already been accessing the service for $2.99 per month.
Mo Abudu, who is thrilled about the global expansion further states that “StarTimes is a force to be reckoned with in Africa. It is a privilege for EbonyLife to have an additional home channel,”.
Justin Zhang, MD of StarTimes, shares similar sentiments with Mo- Abudu. “EbonyLife TV is synonymous with quality, which is important to us. As one of Nigeria’s leading television networks, it made sense to include them in the StarTimes family and to continue delighting customers with engaging, original content,” he said.